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Photography as a Tool for Cultural Diplomacy: A Case Study of Argungu Local Government Area, Kebbi State

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Chapter One: Introduction

1.1 Background of the Study

Cultural diplomacy refers to the use of cultural exchange and the promotion of cultural assets to foster mutual understanding, strengthen international relations, and enhance a nation's soft power. In Nigeria, local festivals and traditions play a significant role in the nation’s cultural representation on the global stage. One such example is the Argungu Festival, held annually in Argungu Local Government Area (LGA), Kebbi State. This festival, renowned for its cultural vibrancy and traditional fishing contest, has the potential to serve as a platform for cultural diplomacy, promoting Nigerian culture to a global audience. Photography, with its power to capture and communicate cultural narratives, plays a pivotal role in enhancing the visibility and global reach of such events. This study investigates how photography can be used as a tool for cultural diplomacy in Argungu LGA by documenting and showcasing local traditions to a broader audience. Through visual representation, photography can communicate the rich cultural heritage of the region, fostering international cultural exchanges and elevating Nigeria's position in the global cultural arena.

1.2 Statement of the Problem

Despite the significant cultural importance of the Argungu Festival, its potential as a tool for cultural diplomacy remains underexplored. Photography has the power to transcend language barriers, serving as a visual ambassador of cultural heritage. However, there is limited documentation of how photography can be used to promote the Argungu Festival as a tool for cultural diplomacy. This study seeks to explore the role of photography in promoting the festival, examining its impact on fostering international cultural exchange and enhancing the visibility of Nigerian traditions on a global scale.

1.3 Objectives of the Study

  1. To examine how photography can be used to promote the Argungu Festival as a tool for cultural diplomacy.
  2. To assess the impact of photography in enhancing the global visibility of Argungu and Nigerian culture.
  3. To explore the role of photography in fostering international cultural exchanges through the documentation of local traditions.

1.4 Research Questions

  1. How can photography be used as a tool for promoting the Argungu Festival in cultural diplomacy?
  2. What impact does photography have on the global visibility of the Argungu Festival and Nigerian culture?
  3. How does photography facilitate international cultural exchange through the representation of local traditions in Argungu?

1.5 Research Hypotheses

  1. Photography can effectively promote the Argungu Festival as a tool for cultural diplomacy.
  2. Photography enhances the global visibility of the Argungu Festival and Nigerian cultural practices.
  3. Photography fosters international cultural exchanges by showcasing local traditions to a global audience.

1.6 Significance of the Study

This study is significant as it highlights the role of photography in cultural diplomacy, especially through local festivals such as the Argungu Festival. By documenting and promoting Nigerian cultural heritage, photography can enhance the country’s cultural standing internationally, attract tourism, and foster cross-cultural understanding. The findings can inform future cultural diplomacy strategies, guiding policymakers and cultural organizations on how to effectively use photography to showcase Nigerian culture globally.

1.7 Scope and Limitations of the Study

This study focuses on the use of photography in promoting the Argungu Festival for cultural diplomacy in Argungu LGA, Kebbi State. The research does not extend to other forms of cultural diplomacy or festivals outside the study area.

1.8 Operational Definition of Terms

  1. Cultural Diplomacy: The use of cultural exchanges and representations to strengthen international relations and foster mutual understanding.
  2. Photography: The art and technique of capturing visual images to communicate information, emotions, and cultural significance.
  3. Argungu Festival: An annual cultural festival held in Argungu LGA, celebrated for its traditional fishing contest and other cultural displays.




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