1.1 Background of the Study
Cultural diplomacy refers to the use of cultural exchange and the promotion of cultural assets to foster mutual understanding, strengthen international relations, and enhance a nation's soft power. In Nigeria, local festivals and traditions play a significant role in the nation’s cultural representation on the global stage. One such example is the Argungu Festival, held annually in Argungu Local Government Area (LGA), Kebbi State. This festival, renowned for its cultural vibrancy and traditional fishing contest, has the potential to serve as a platform for cultural diplomacy, promoting Nigerian culture to a global audience. Photography, with its power to capture and communicate cultural narratives, plays a pivotal role in enhancing the visibility and global reach of such events. This study investigates how photography can be used as a tool for cultural diplomacy in Argungu LGA by documenting and showcasing local traditions to a broader audience. Through visual representation, photography can communicate the rich cultural heritage of the region, fostering international cultural exchanges and elevating Nigeria's position in the global cultural arena.
1.2 Statement of the Problem
Despite the significant cultural importance of the Argungu Festival, its potential as a tool for cultural diplomacy remains underexplored. Photography has the power to transcend language barriers, serving as a visual ambassador of cultural heritage. However, there is limited documentation of how photography can be used to promote the Argungu Festival as a tool for cultural diplomacy. This study seeks to explore the role of photography in promoting the festival, examining its impact on fostering international cultural exchange and enhancing the visibility of Nigerian traditions on a global scale.
1.3 Objectives of the Study
1.4 Research Questions
1.5 Research Hypotheses
1.6 Significance of the Study
This study is significant as it highlights the role of photography in cultural diplomacy, especially through local festivals such as the Argungu Festival. By documenting and promoting Nigerian cultural heritage, photography can enhance the country’s cultural standing internationally, attract tourism, and foster cross-cultural understanding. The findings can inform future cultural diplomacy strategies, guiding policymakers and cultural organizations on how to effectively use photography to showcase Nigerian culture globally.
1.7 Scope and Limitations of the Study
This study focuses on the use of photography in promoting the Argungu Festival for cultural diplomacy in Argungu LGA, Kebbi State. The research does not extend to other forms of cultural diplomacy or festivals outside the study area.
1.8 Operational Definition of Terms
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